Lunch & Learn, Facebook for Business

Post types: Text only, Link, Photo/Video and then Shares
Response Goals:  Like, Comment, Share

Push/Pull Marketing: Work your page like your would a reception desk or phone line:
 Answer every post

Editorial Calendar: Make it a priority. Seek postable content.

RESOURCES

·    https://www.facebook.com/business/getstarted
Start to Success includes: Free initial phone consultation to establish your objectives 4 weeks of dedicated phone support from a team of Facebook marketing experts Easy techniques to create and target your ad. Access to powerful tools, tips and industry best practices

·    Facebook for Business Page

·    FB Press release, 4/10/2014
https://www.facebook.com/business/news/Cleaning-up-News-Feed-Spam
Screening for posts that ask for likes, shares & comments. Post relevant content. It is okay to ask people to interact, not okay to ask them to like, comment, share.

·    http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/26/new-facebook-layout-cheat-sheet.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

o   Cover Photo: No change in size, still 851 x 315 px.

o   Profile Picture: A small, bigger change: 170 x 170 px. (Since, we have to upload to 180 x 180 px, this probably won’t make much of a different).

o   Timeline Image Size: This is the biggest change, instead of 403x403, the new recommended size is 470 x 394 px. 

·    http://www.socialmediaexaminer.com/10-facebook-tactics-by-top-brands/
Follow the 70/20/10 rule where: The majority (70%) of content that a page puts up should be brand- and business-building, meaning it’s information that is valuable to your followers. Content shared from other sources makes up 20% and the remaining 10% is self-promotional.

·    http://www.entrepreneur.com/article/232206
The Bottom Line When it Comes to Getting Customers on Social Medi
People don’t go on social media sites to shop - look for ways to create that all-important first step with your prospects: invite conversation, engage in discussion, share triumphs and spotlight fans. Encourage participation with free samples, contests, coupons and social media-only exclusives. Consistently getting people to take one small step forward as they continue to connect with your brand and each other will eventually build the kind of marketing momentum that can’t be stopped

·    http://www.businessinsider.com/how-the-facebook-news-feed-works-2014-2#ixzz2ttgQSblI
The big hoopla from the changes that happened in December 2013. Many experts predicted the end of business on facebook. …

·    http://www.booooooom.com/2014/02/25/end-facebook/
Follows a study of “like farms”

·    http://www.forbes.com/sites/ewanspence/2014/03/06/the-approaching-demise-of-organic-reach-in-facebook/

…… The free ride for brands on Facebook is coming to an end, and Mark Zuckerberg’s network should now be moved into the ‘paid channel’ in the marketing budget. The end game here is that a message posted on a brand page will not be shown to anyone unless it gathers a notable number of likes from a user’s friends. If their friends like a post, if there is a visible adoption of the post by the community, only then the post has earned the right to be shown organically.

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